TruePass Media Alliance brings together some of Sri Lanka's leading publishers on a first-of-its-kind shared identity platform, built around trusted audiences, first-party data and new audience-based revenue opportunities TruePass, a Sri Lankan-built digital identity and authentication platform designed for the publishing ecosystem, was officially unveiled in Colombo on 17 September. The first platform of its...
Participating publishers continue to build their own first-party audience relationships. He emphasised the opportunity for publishers to strengthen digital sovereignty by retaining greater control over their audience relationships, data and the commercial value created around their content.
Summarised from Ada Derana Biz
Organisations- Wijaya Newspapers Limited2
- TruePass Media Alliance2
- Liberty Media2
- Ada Derana2
- Newsfirst2
- Papare.lk2
- TodayNews2
- HiruNews2
Keywords- publishers2
- identity2
- launches2
- platform2
- digital2
- future2
- built2
- shape2
- unite2
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