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Best Western Hotels to bring 4,000-plus hotels under one global brand
BWH Hotels, the US-headquartered hospitality group behind Best Western, is consolidating its portfolio of more than 4,000 hotels across…
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Summary
Individual properties will retain their existing names and identities while gaining visibility through a common global platform. He added that the transformation would help travellers understand the group's offerings while allowing independent hotel owners to compete internationally without losing their individual character.
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