EOIs Invited from Experienced Sports Brand Licensing AgentsSri Lanka Cricket (SLC), proud holders of the 1996 and 2014 T20 World Cup titles, is planning to launch a Merchandising Licensing Program aimed at expanding its global brand presence through officially licensed products. To initiate this program, SLC is calling for Expressions of Interest (EOIs) from qualified [...]
To initiate this program, SLC is calling for Expressions of Interest (EOIs) from qualified and experienced Sports Brand Licensing Agencies with a proven international track record in brand licensing and merchandising. The selected partner(s), appointed through a transparent and competitive tender process, will serve as the official agent(s) for managing the SLC Merchandising Licensing Program from year 2026 to 2032.
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